The hospitality business is back with a bang in the new normal. Not surprisingly, it is more competitive than ever, with new entrepreneurs foraying into the domain and existing ones giving their best. Keeping pace is the key to survival and growth in the landscape. But having the best ambiance and amenities at your hotel is only half the work. Besides providing a winning experience to guests at your location, you need to enable them to explore and book easily.
Think beyond a user-friendly website because most travelers prefer checking their options and booking accommodations on the go. A responsive website may be a start, but you must have a mobile app to stay ahead of the competitors. Let us share some tips to build a compelling mobile app that empowers your hotel business.
Replicate your brand
Your app should replicate your brand so that potential guests can instantly recognize it. Consider branding elements such as brand colors, logos, and font styles to get the same look and feel as your website and physical assets. Besides these elements, include the actual pictures of your property to entice mobile. Use clear and mobile-optimized images, and stick with real ones showcasing the rooms and other amenities.
Optimize search and navigation
Besides having eye-catching images, your hotel’s app should be easy to search for and navigate. Ensure that visitors can check the room options and explore the available ones. Custom searches with conditions like price and size are an even better way to enhance the user experience. Seamless navigation is another factor to take the UX a notch higher. Make it as intuitive as possible so that visitors need not struggle to find what they want.
Go the extra mile with testing
Travel buffs have endless options for accommodation at different locations, so you cannot risk losing them because of an app glitch. Implementing regular mobile testing is the key to staying ahead of performance issues. You can opt for test automation to do it easily and cover all devices and platforms. Identify the problems and resolve them quickly to manage the expectations of selective customers.
People checking hotel apps are keen to seal the deals and offers quickly before they are gone. You can capitalize on their intentions by simplifying the in-app payment process. Provide easy checkout with all popular payment platforms so that potential customers need not struggle with the payment function. Also, minimize the steps to checkout because too many complex ones are repulsive to visitors.
Ensure information security
User privacy is the key to winning trust and credibility for businesses in all industry verticals. Hotels should go the extra mile because data theft is rampant in the industry. Since your app asks for card details for payments, you are responsible for safeguarding them for all customers. Implement proper safety measures like secure logins, password protection, and customer authentication to protect data privacy.
Investing in a hotel app is imperative for providers, but you must ensure a top-notch experience for visitors to gain an edge. Follow these tips to match their expectations and go beyond them.
Over to you
The hotel industry is always changing, especially during a time of crisis. Make sure to future-proof your business and continue attracting new guests by investing in these solutions.
Ready to take your hotel’s digital transformation to a new level?
Partner up with a digital transformation coach for a new and bright future!
Contact Are Morch – Digital Transformation Coach today!
Related article: 5 Cost-effective Steps to Start a New Innovative Digital Transformation Shift for Hotels
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About Are Morch
Are Morch is a digital transformation coach helping hotels open their digital front door, reimagine their processes and culture, and transform experiences in a fast-paced world!
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