May 24, 2024

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92 – How Your Hotel’s Digital Presence Impacts Recruiting and Staffing

Host Ryan Embree discusses methods hoteliers can aid entice staff in the midst of the staffing scarcity by concentrating on their electronic presence. From status management to social media to critique responses, hoteliers will need to make sure their hotel is supplying the suitable impression not just to company, but to long run workers as properly. Listen now to understand what you can do to assistance fight the staffing disaster at your lodge.

Episode Transcript

Our podcast is made as an audio resource. Transcripts are created employing speech recognition program and human modifying and could comprise errors. Right before republishing quotations, we question that you reference the audio.

Ryan Embree:
Welcome to Suite Location where by hoteliers test-in and we test out what is trending in hotel advertising and marketing. I’m your host, Ryan Embree.

Ryan Embree:
Hi anyone. And welcome to yet another episode of the Suite Place. This is your host, Ryan Embree. Thank you for becoming a member of me and listening in. We have obtained a great episode for you now. And nowadays we’re gonna be talking about recruiting and using the services of. Now I’m sure this is a discussion that you have had with a large amount of your groups right now. I know we are listening to it all about the state. Wherever can I locate workers? We are just wanting for much more and extra hospitality professionals to fill our front desk team, to fill our administration groups. Administration groups out there wanting for men and women. We had just gotten in excess of this just devastating pandemic to our market, and now we have this staffing crisis. Inns can’t find folks correct now to function. So what this episode is speaking about is how your hotel’s presence impacts recruiting and employing. Now I know that is a odd correlation.

Ryan Embree:
Your hotel’s digital existence, things like social media, opinions, even review reaction, but this has an influence. And which is what we’re gonna converse about now. But to start with we’ll start off off with a swift pair stats. Now, hospitality work is still down 1.2 million work from where it was in February 2020. 1.2 million, which is so unhappy mainly because this is a individuals-serving-people industry. So when we cannot uncover the folks to give these good lodge experiences, we naturally see that impacted every solitary working day and, and could affect vacations and, and the, just the overall guest working experience. So get in touch with it the good resignation, get in touch with it regardless of what. The resort market is a decline of 7.2% of its workforce. Now that is in comparison to 2% for the rest of U.S. careers. So hospitality has been incredibly impacted from this staffing scarcity, and it is just so hard to get people again, to do the job for our motels.

Ryan Embree:
So it’s an staff task current market. As you can think about, employees are finding to choose the place they want to get the job done. They are heading to do their thanks diligence in advance of signing on, and that is wherever your hotel electronic existence will come into perform. So currently what we’re gonna do is we’re gonna talk about the way once more, your electronic existence impacts recruiting and the first put we’ll start is reputation administration. Now just like Glassdoor, workforce are likely to examine your hotel’s assessments to see the place they are gonna be performing. They’re gonna check with the concern, “What will my working day in the life seem like at this residence?” Now, a really fantastic work out that I would counsel to you, the hotelier, is to go to your hotel’s evaluations on-line. So assume about Glassdoor, correct? When someone’s looking to possibly indication on and develop into an personnel, they go look at opinions for that business on the site Glassdoor.

Ryan Embree:
So of course, staff members are gonna do this for your resort for the reason that there’s public critiques on line about your lodge encounter there. So the physical exercise would be, is read through all of those testimonials and picture that instead of them remaining testimonials, imagine currently being driving the front desk and hearing that opinions immediately from your friends. How a lot of situations is that guest complimenting you? How quite a few situations are they fired up to discuss about their keep with you? How many times are they getting yelled at? How lots of moments are you remaining requested to remedy problems? So your unfavorable critiques, simply because which is what is heading as a result of a prospective employee’s intellect as they are reading the evaluations. No one particular needs to get the job done at a lodge wherever they are frequently obtaining to remedy problems or issues are going completely wrong. They wanna function somewhere which is pleasurable, people are making the most of on their own and possessing really great ordeals. So that is how your reputation administration can impression selecting and recruiting for your lodge.

Ryan Embree:
We have read so considerably about mental health and fitness more than the previous couple a long time. So which is what these workers are gonna be wondering about. What form of toll is functioning at your property heading to acquire on my psychological wellbeing in comparison to possibly the home down the street that’s paying a quite very similar wage. So that could be the variation there. Now, another issue that your status is gonna reply to a prospective staff is what’s the longevity of this business enterprise of your hotel. So if you come on to TripAdvisor and see that you’re just staying just smashed with damaging reviews, and this person has been in the hospitality for decades and decades, 2020 was just close to the corner, just a couple several years ago. They went as a result of all of those furloughs and owning layoffs in our lodge marketplace due to the fact journey was not going on any longer. So they are a ton a lot more cognizant now of the longevity of your business.

Ryan Embree:
And they are gonna glance and say, “If I indicator on this lodge, can I make this a vocation? Will I be able to be listed here for a pair years, a decade even, and really advance up, or will this resort company not be listed here anymore because of the way that it is trending ideal now on status web-sites?” Once more, just a thing to feel about. And this is the, this is the way of thinking that these employees suitable now are getting as they’re, as they’re undertaking their job research. And then and lastly, when it arrives to name management is an employee’s physical overall health, suitable? So well being and security, COVID 19 health and fitness protocols. If they see critiques speaking about absence of cleanliness or even speaking about COVID 19, unsafe vacation problems for your company, how do you assume that is going to make a prospective worker feel? So just some factors to believe on when it arrives to how your hotel’s status can make an influence and vice versa.

Ryan Embree:
If you’ve got some truly fantastic opinions, I would say, use that in your pitch to test to get persons to occur and keep with you. If, if men and women are continuously speaking positively about their resort working experience or mentioning some of the other staff users on your workforce, which is something to share on these recruiting websites. And which is some thing to share in these interviews and chatting about the do the job ecosystem that you’re developing and cultivating that function natural environment and that is something we’re gonna chat about a minor bit later when we chat about social media. Now, yet another section that I want us to, to truly see wherever there’s an effects in recruiting and choosing is evaluation response. So just one point that we all do, no matter if it is resort field or tech or finance or anything at all, is we want to know who we’re doing the job for, proper? Our manager and, and how they’re going to manage us.

Ryan Embree:
Just one of the techniques that offers a potential employee a clue on how they are gonna be managed is wanting at the way that issues are solved on residence. And 1 of the most significant locations and, and windows that a likely staff can get a very good appear at that is through your evaluate responses. So are you even addressing difficulties at the assets? If that worker in their footwear suggests, I could have an concern and I will need to come to my manager for that, are they heading to hear me? How are they gonna problem clear up? What kind of trouble solver qualities does my boss have? Once again, some fantastic insights and techniques to glimpse at that is, are you responding to your evaluations and how are you responding to individuals assessments? So some thing to believe about, and the final portion of our digital existence that we’re gonna converse about these days is social media.

Ryan Embree:
Social media is yet another position that primarily young generations are continuously on and hunting at and give a glimpse into what form of function ecosystem you’re cultivating at your residence. It could be a terrific put to recruit. Destinations like clearly LinkedIn are significant for recruiting. Facebook, Twitter, Instagram: now we can use these as a recruiting resource chatting about the open up positions, possibly offering some specifics about the situation, but I would argue that workforce will also seem at your residence on social media and start out to make some assumptions on, “Okay, what would it be like if I worked below?” So a single of the areas that we can make your residence a lot more eye-catching than perhaps levels of competition is recognition applications. Highlight some of your other workers associates there. Men and women adore becoming identified, primarily in an environment exactly where you really don’t seriously get a great deal of thank yous from your visitors on a daily basis.

Ryan Embree:
The anticipations since COVID 19 have risen to all time superior. So the pressure amount for your staff, you have to have to hold in examine and that is, what’s creating a ton of this personnel attrition. So recognizing your workers is a tiny very little token of appreciation that businesses can do, and really will give you some goodwill transferring ahead as employees are seeking for possible landing places and support you in your hiring journey. Possibly highlighting some of your other personnel if any of them have moved through the ranks. When I was functioning at a couple hotels, I commenced off as a bellman, moving to the entrance desk, chatting about these internal promotions. That is gonna give that possible employee which is wanting a journey in a vocation path if they come to a decision to inevitably sign up for your group at your lodge. Highlighting some of the issues that you’re carrying out on assets.

Ryan Embree:
So, business functions, holidays, celebrations, birthdays. We want to produce a quite fun atmosphere at function. All people wishes to love what they do. So the more times that you can highlight perhaps a dive in movie at the house, this is gonna be good for your, certainly your travelers and your guests that are gonna see this, but you really don’t truly consider about it and how it appears as, as a opportunity staff, ideal? If I’m seeking to get employed as a entrance desk agent, and I see that a lodge, just about every other Friday in the summer months does a dive in film, that could be something that I could say, “I’d like to get included in that. That looks like a whole lot of exciting. This could make some seriously awesome memories” versus someone that, that actually doesn’t have this kind of event calendar going on. So, and then charitable function.

Ryan Embree:
So these are, again, it’s a earn-earn predicament. You are accomplishing superior, but now additional than ever with workers truly getting their preference on where by they wanna operate, they wanna do the job for somebody and for something, for a result in. So if you are undertaking charitable do the job, if you are accomplishing some kind of foods drives, charitable occasions at the house, this could be a thing that new hires could experience a purpose for and want to be a part of and sign up for. So any kind of charitable functions that you’re carrying out once again, that’s a gain-win problem for the hotel, mainly because it’s fantastic PR as very well for them. So I talked about this just before anticipations have risen exponentially and this has brought on additional anxiety than ever. So one of the approaches that we can actually get the pressure off the limited team that you have now is outsourcing some of these points.

Ryan Embree:
So evaluate reaction, name management, social media, we have viewed by means of the staffing crisis, GMs, DOS’s, entrance desk administrators have to get on duties that they’ve never ever carried out right before. Cleaning rooms, fixing points on property. Even something as easy as proprietors responding to reviews, they used to have team equipped to do that. This produces a good deal of worry and a great deal of accommodations correct now are turning to 3rd occasion distributors, this sort of as Travel Media Team, to get the tension off so that the limited personnel that they have can truly concentrate on the attendees and ensure your hotel’s status and digital presence are remaining dealt with thoroughly. What it comes down to is a improved name implies team is extra likely to be happier, keep lengthier and do a much better career overall. So yet again, we know this is a massive disaster correct now, inns ideal now are seeking for, for workers everywhere you go.

Ryan Embree:
And they’re for each individual single benefit to try to get in advance of the levels of competition and seize some of these, these staff members and, and enable them guy their assets to give the very best lodge encounter and visitor expertise that they can. So with this episode, you definitely want to take into account how your hotel’s on the web existence is impacting that recruiting and using the services of to a new candidate that is performing exploration for your residence. So if you’re fascinated in discovering a lot more about some of our options at Vacation Media Group and how we can possibly choose some of this things off of your plate, you’ve hardly ever viewed as possessing a 3rd social gathering do your social media right before or reply to your opinions, achieve out to us. We would appreciate to communicate with you. We’ll give you a session and demonstrate you what tends to make us the ideal at what we do. So I want to thank you for listening right now, and we’ll speak to you subsequent time on the Suite Place.

Ryan Embree:
To join our loyalty plan, be guaranteed to subscribe and give us a 5 star rating on iTunes. Suite Location is manufactured by Travel Media Group with address artwork by Bary Gordon. I’m your host, Ryan Embree, and we hope you loved your keep.