100 – Travel Media Group’s Suite Spot 100th Episode Celebration

Episode Transcript

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Ryan Embree:
Welcome to the Suite Place exactly where hoteliers check out in and we look at out what’s trending in resort internet marketing. I’m your host, Ryan Embree. Hi there every person. And welcome to the 100th episode of the Suite Spot. Thank you all for signing up for me. This is your host for the hundredth time, Ryan Embree I’m just so satisfied that we lastly created it to this episode. This is a extremely humbling knowledge. You know, we begun this podcast, this digital internet marketing podcast again in 2018. It’s just so substantially assistance from Vacation Media Team and, my teammates in excess of the many years. I don’t forget the first episode when we were being trying to make a decision on the name. We had, a pair distinctive names. We landed on the Suite Place and in this article we are at episode 100 4 yrs later on, just some swift points in advance of we get commenced. And we surely are gonna share some articles these days, but this podcast is, streamed above SoundCloud, iTunes, Google Podcasts, Spotify. Now above this past, back again in 2021 and Stitcher as very well, we have bought above 50,000 plays and 600 followers from those people web-sites. So once more, just so humbled and grateful for all of our listeners out there, wherever you are listening from. So today with episode 100, this kind of a celebratory milestone, I figured what we do today is maybe really rely down some of my beloved and truly the most played and preferred tracks that we have experienced over these previous a hundred episodes. We coated a good deal of subject areas when it will come to lodge digital marketing. And it’s humorous to hear back again to some of the very first pair episodes. The topic make any difference in which we discuss about on the Suite Spot is know-how is social media is standing administration for, for resorts, and this know-how evolved so promptly. So exciting to go back again to those to start with couple episodes, to see what we had been chatting about and, and how that truly bridges to today and see how a great deal factors transform. So let’s start the countdown, the quantity just one. So we’re not gonna work backwards. We’re gonna start at amount a single and work our way down. Quantity a single, in fact episode 84, how to market place your hotel’s breakfast possibilities. And we did not anticipate for this episode to be so preferred, but it can make perception, suitable? One particular of the items I know I’ve talked about on this podcast, one of the points that seriously changed the most all through these, these previous pair several years with the pandemic is how a resort serves breakfast to his friends. It’s a staple. It’s some thing that we’re all employed to as travelers coming to the house, observing that breakfast buffet, seeing that waffle maker, at times that warm breakfast, that continental breakfast and how which is really altered, appropriate? And naturally it started with the pandemic of a overall health and basic safety difficulty of making an attempt to limit close speak to amongst your company and your workers. But then it’s sort of also in 2021, 2022 has turn out to be a staffing concern, right? A ton of inns however are having difficulties with this, and they are not capable to employees their breakfast spot. They are not ready to hold up with the guests that are coming in and out cleansing following them producing sure that the foods is getting refreshed. So, you know, this episode, we took a deep dive into saying not only how to market your breakfast possibilities, but how to set the correct anticipations of what your breakfast choices are presently, mainly because there is just these kinds of a major spectrum there of wherever hotels are at. And some of that also is dependent on where by you are positioned in the country, proper? We observed some areas of the state, that were being a lot slower acquiring back again to quotation unquote usual and had constraints at their accommodations. So it was tougher for them to get again to that breakfast that visitor have come to love. So if a traveler was touring from a single location of the country to one more place, and they were being expecting this simply because all the lodges in their location were back to standard that could lead to problems. So this was a terrific episode, super, tremendous common, again, type of a shock, but you know, when you in fact sat down and feel about it, truly not that surprising for the reason that of the record of the past few yrs, variety two was episode 94 and this, it seriously speaks to what I talked about at the commencing of this episode, correct? The evolution of issues like social media technological innovation, and how considerably that adjustments just months or, or yrs more than a long time, this episode was all about Instagram reels for resorts, ideal? So we pride ourselves at Vacation Media Team at staying at the forefront of resort, digital marketing. We are the experts. And a single of the factors we appear for is new styles, tendencies, and attributes, primarily when it arrives to social media platforms, cuz that is what we do for resorts. We husband or wife with them. We assist generate customized information for lodges on destinations like Twitter, Fb, LinkedIn and Instagram, right? We know how popular Instagram is, particularly with the younger travelers, millennials and gen Z. And one particular of the factors that Instagram experienced not too long ago released was Instagram reels. And this was a function that was really pointed at TikTok, right? And they had been trying to possibly steal some of that marketplace share. These ended up these form of 30 to next clips that end users could share on Instagram variety of like Tik Toks in order to either advertise issues on property, endorse features, breakfast alternatives like we just talked about. So this was a new attribute that was not long ago introduced from Instagram. And this episode was totally great. We brought somebody from our social products workforce on as a guest speaker to type of wander us through how to use and what some very best tactics are for Instagram reels. Quantity a few was episode 80, how to marketplace your hotel’s new renovations. Right? So a person of the matters that we actually targeted on during the pandemic for resorts was of course how to get a lot more occupancy in a time wherever journey just was not occurring, ideal? Other than out of necessity. But some hotels resolved to go a entirely different route and shut down fully to truly do some new renovations, right? To renovate that foyer or wholly redo their rooms or facilities. And when we received out of the pandemic, they, we had these nearly brand name new hotels, renovated accommodations that we had been wanting on how to promote and marketplace. So we shared some really great means, tips and ideal practices on how you can share on social media, make some pleasure, speak to that and your overview responses, your name management, due to the fact you’re only new for so lengthy. I try to remember that was a person of the vital phrases that we were being conversing about. New is new for just a quick amount of time. So you want to choose advantage of it even though you can. There’s actually new renovations is some of the ideal periods to get these five star testimonials and really put your very best foot ahead out there with this kind of a enormous, large capital financial commitment. We know, happen with renovation. Quantity four of our most popular episodes at any time on the Suite Place. This was episode 86 organizing your hotel’s 2022 social media calendar aspect 1. So this was these a big episode that we basically had to do two sections of it. And this is actually one of my most loved episodes. We had Aislynn Roberts on and she’s 1 of our group customers from client accomplishment. And she speaks to motels on a day by day foundation hoping to find inspiration for them to uncover posts about activities, local stories, amenities, capture bookings by means of social media. So what we made a decision to do was consider a calendar, the 2022 calendar. And we went by each individual single year and started to fill out that calendar, give tips for the summer season, the spring, the winter and the fall to aid hoteliers fill that calendar out with just enjoyable material. And once again, this was just one particular of my favored episodes, truly just receiving resourceful and, and sharing with motels. Some actually, really exclusive means to, to spur engagement on their social channels. Number five was episode 83 sophisticated sentiment evaluation and reporting. Now this was with Jason Lee, our main technological know-how officer, almost certainly just one of the most recognizable voices on this podcast. He’s been with me countless periods. And the reason is, is because just what this episode was all about. A new rollouts for Vacation Media Team, digital answers for motels. So Jason and his product or service and enhancement team have been hard at function. Ended up really diving deeper into insights and details from visitor feedback. And this episode is all about that. Conversing about how we get that knowledge from guest assessments and how we deliver that data back to the hotelier to make smarter operational and funds conclusion. So this was a seriously good episode executing a hundred podcast episode could not have been accomplished without the need of the enable of my marketing team and the guidance of Travel Media Team and listeners like you. So I want to thank you, but we’ve also had some company outside the house of the Journey Media Team corporation, be a part of us, some seriously huge names in the market. I bear in mind we experienced a pair episodes of Yan Phitom from STR in the course of the throes of the pandemic where by we talked to him about, you know, what was on the horizon. What was the STR information indicating to us which could give clues? Simply because we experienced never been by something like that in the marketplace we have been via recessions right before, but practically nothing, nothing at all like we noticed the earlier pair yrs, oh, we experienced hospitality influencer. Rupesh Patel on to chat about name management and how vital that is for his accommodations and, and what he’s performing correct now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some significant gamers from hotel management teams just sign up for us and, and give ideas and tips on digital internet marketing. And I’m so grateful we have so many additional attendees not ready to get to correct now, but thankful for. So if you have not checked out some of all those episodes, be sure to do lead to they’re extremely, pretty insightful. And as a result of accomplishing this a hundred episodes worthy of, we have also have some really exclusive annual episodes that we do every single solitary year that I have really come to love and are some of my favorites. A single of them is with our VP of solution and development, Patrick O’Brien. He will come on each and every calendar year and we glance at the best 5 sentiment tags for hotels across the state. You know, we have talked about cleanliness, which was a large tag and topic all through the pandemic, obviously, and Patrick not only shares this details with us, but he also shares strategies that you can respond to testimonials as properly as leverage this information for your social media marketing and advertising and web sites. Another once-a-year episodes we do with is with our president Dana Sanger. We do a calendar year in critique at the end of every single 12 months, just talking about the awesome achievements that the Vacation Media Group staff have attained and, and milestones and targets that they’ve hit as very well as the worth that we’re equipped to present for our resort associates. We have been in hospitality, as I’ve talked about in advance of for around 40 several years and, and have inns that we perform with across the country. So this is a really neat episode to sort of mirror on all the issues that we have completed to enable further these partnerships and carry on new and current interactions in the sector. And then previous yr in 2021, we experienced a person of, I would say the coolest collection. And this was being in a position to pay attention to you, our viewers, the listeners, the hotel listeners out there, and what they had been equipped to do is share their tales of what we referred to as hospitality heroes. So we had a, a variety of episodes that we did in this sequence just to realize some of all those hoteliers that went higher than and over and above during what anyone argued the hardest time for our business. And there have been just some wonderful, amazing stories. And it was just these kinds of an honor to share those people in excess of a channel on a discussion board like this. And with that, I am extremely psyched to announce that we are undertaking a 2nd series, which is going to be named Hospitality Trailblazers, wherever we are gonna get some of the biggest and loudest voices in the resort sector. And we’re gonna invite them on the Suite Location. We’re gonna communicate and we’re gonna select their brain, question them what they believe about what is what’s on the horizon. What they feel are some recommendations and methods. When it arrives to electronic internet marketing for their administration group, we are gonna have some really, genuinely excellent company and I am super stoked about it. So you are hearing about it right here. Initial far more facts to come about Hospitality Trailblazers. This is our 2nd series that we’ve performed to form of seriously amplify the voices of our field. Simply because again, we, we, we’re these a restricted knit community, but again, as we wrap up nowadays, I just wanna thank every person. My Journey Media Team crew, my marketing workforce for all the difficult operate that they’ve set into this, a hundred episodes is no straightforward feat. I wanna thank you. The hotel listeners and invite you. I know if you have been listening to us for some of these episodes would invite you to go away us a evaluation. We’d love to listen to your opinions and feedback about what we’re doing, solutions about what you’d like to hear for our future a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will communicate to you up coming time on the Suite Place. To sign up for our loyalty system, be guaranteed to subscribe and give us a five star examining on iTunes. Suite Spot is generated by Vacation Media Group. Our editor is Brandon Bell with go over art by Barry Gordon. I’m your host, Ryan Embree, and we hope you appreciated your remain.