March 5, 2024


Fly with us

Why more tourists will likely visit Richmond this summer

RICHMOND, Va. — Inspite of rising inflation and higher gasoline charges, travel authorities in the Richmond area count on a hectic summer months journey season and the region’s tourism firm is hoping to draw in out of city people with a new advertisement marketing campaign.

AAA Mid-Atlantic reported a latest study it carried out located 61% of Virginia residents are scheduling to just take a journey of 50 miles or a lot more this summertime, though 40% are scheduling far more than one particular trip.

“I consider a large amount of that hints at the pent up demand from customers about the earlier two yrs, with all of the COVID interruptions, they want to get again to those people holidays,” claimed spokesperson Morgan Dean. “We also requested them what sort of a factor gasoline charges were in all of that. Flat out, straight up about 40% explained fuel costs were not even a issue in their setting up.”

AAA Mid-Atlantic spokesperson Morgan Dean


AAA Mid-Atlantic spokesperson Morgan Dean

Having said that, he additional for those people who reported they are not touring this summertime, practically 50% said gasoline prices have been a element. As of Thursday, the typical value for a gallon of regular gas in Virginia was tied for the all-time superior at $4.25

Dean added that 15% of respondents that were setting up to travel mentioned they ended up adjust their vacation budgets to account for increased gas charges and their agents have been obtaining concerns about what would be the least expensive way to vacation.

Carytown, Virginia



“Our vacation advisors are pleased to review what it seems like, how considerably it would price tag you to get to southern Florida if you push. How a lot it will charge you to fly there,” stated Dean. “Of program, there are other aspects that occur into there. What are you going to do when you get to Florida? Are you heading to have to get a rental motor vehicle? Due to the fact you have to element all of that in there. And that…could be a bust on flying down there if you do require to have a automobile. But, if you are likely to a resort that’s received a shuttle to get you again and forth from the airport, it’s all inclusive, you’re not scheduling a great deal of excursions…you may possibly be in great shape and in a position to fly about driving.”

Dean claimed a different component their study found that some people were taking into consideration shorter outings since of gasoline costs — anything famous in a study completed by Longwoods Intercontinental and the purpose driving a new advertisement campaign from Richmond Region Tourism (RRT).

The marketing campaign titled “Get Listed here on a Tank of Gasoline or A lot less.”

Richmond Region Tourism CEO Jack Berry


Richmond Area Tourism CEO Jack Berry

“Additional than half the [U.S.] populace is in just a day’s drive,” explained RRT CEO Jack Berry. “Our major feeder current market is Washington, D.C. Our fifth most important feeder industry is New York Town. Raleigh is third. So, what happens is that we are a ideal place for a tank of gas. Occur and pay a visit to.”

Berry explained the adverts will engage in up and down the I-95 corridor.

“Our figures are terrific, the geography is excellent. People…do not want to do a staycation they want to get out of the household. And we’re the perfect destination for that,” extra Berry.

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Richmond Region Tourism

Berry stated that tourism in the region had already commenced to get well from the pandemic in 2021. He said record occupancy fees were set from July to January 2022, with most of that coming from leisure journey as business enterprise journey was even now low.

What we see now is business vacation beginning to return,” mentioned Berry. “Companies could not travel simply because they weren’t doing work in the places of work. Now, they are coming back to their workplaces in just about every spot. Then the corporation’s say ‘Well, now you can start out to vacation.’ So, coming this summer months, I believe it truly is heading to be a variety of a mixture of ‘let’s not go also far’ as nicely as the organization vacation returning. So, I dare say — I do not want to be too superstitious — but July, August, September really should be boom months for us.”

Rely on CBS 6 News and for in-depth protection of this significant tale. Any individual with a lot more details can email [email protected] to send a idea.

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Richmond Area Tourism