Why data is better than gold at Lore Group’s Pulitzer Amsterdam

The brand

Lore Team is an international hospitality company that patterns, transforms, manages, and operates lodge and meals and drink ideas in notable cities across Europe and the United States. Thoughtful style and interesting use of room is at the core of the manufacturer.

A person of the feathers in the group’s cap is Pulitzer Amsterdam, which offers personal guest rooms, tranquil interior gardens, a number of meeting and celebration spaces, a backyard café, an award successful bar, and a restaurant serving basic nevertheless superbly crafted dishes. Pulitzer Amsterdam is a unique blend of standard Dutch craftsmanship and fashionable layout nestled amongst the city’s most iconic canals.

The problem

The Lore Group was an early adopter of Revinate, leveraging the platform to obtain visitor opinions and conduct marketing and advertising due to the fact July 2017. At the time, it was critical for the team to have brand-amount reporting and the capacity to sector from the group but also allow and empower the attributes to conveniently acquire and leverage their possess guest details.

When Fabien Dini joined Lore Team as Head of Electronic 2 years in the past, he understood that Revinate’s visitor info system offered a goldmine of option. “To stroll into a enterprise that experienced so substantially wonderful knowledge completely ready to be tapped was impressive,” he describes. “I immediately saw our possibility to leverage the info in our advertising and marketing initiatives to travel additional direct revenue.”

Then, 6 months later on, Lisa Hoogewoning left her role at a large lodge firm and joined Pulitzer Amsterdam as Marketing and advertising Manager. She was pleased to discover that Revinate Marketing was now in area at Pulitzer Amsterdam. She employed it in her prior role and was searching forward to leveraging its automation, segmentation, and personalization capabilities to create a a lot more engaged database.

The remedy

With Revinate’s simple-to-use composer and campaign attributes, Hoogewoning can now develop quarterly newsletters and e-mail that really symbolize the aesthetic of the brand name and push visitor engagement.

“It is so intuitive to make newsletters and emails that glance skilled and substantial-conclusion,” she claims. “We can simply exam on the two desktop and cell products. Our large-close company assume major high quality content from us, and Revinate can make it uncomplicated to provide.”

To date, Hoogewoning has driven €100k in direct earnings from newsletters alone. And unlike when employing other guest knowledge platforms, Hoogewoning does not have to fret about GDPR compliance or accidentally emailing visitors who have not subscribed to receive newsletters. Revinate is developed all over data privacy, so hoteliers can relaxation assured that only guests who have opted in to communications acquire written content.

And the outcomes talk for themselves. The hotel’s common open up price is 45% and the CTR is 2.5% .

Hoogewoning also leverages Revinate’s automatic strategies to help you save time whilst driving an often-on immediate revenue channel. She at the moment has 19 strategies established up to engage and upsell company on set moments in the guest journey.

For illustration, a cancellation restoration campaign for OTA guests is triggered 3 days soon after cancellation and encourages travelers to ebook immediate the up coming time. Following managing for just 1 month, the marketing campaign has generated €4,500 in profits.

The outcomes

One of the unexpected rewards of Revinate is how it has created a society of optimization at the resorts. The homes have comprehensive regulate around their campaigns, but Dini presents information all-around segmentation and finest practices that he’s seeing throughout the manufacturer. For strategies that all accommodations run, like for Black Friday, property-degree marketers share what’s performing and question for suggestions from their peers to push the ideal success.

Dini is familiar with that electronic promoting is element artwork and section science. He pores over Revinate’s experiences for engagement trends and to have an understanding of the group’s guests improved.

As an instance, Revinate Guest Comments stories offer data that the inns use to enhance features and products and services. With staff members shortages and charges likely up, this feed-back can help to assure a better guest experience.

To date, Pulitzer Amsterdam has pushed €1.1m in direct income from Revinate Advertising. But Hoogewoning is just receiving begun.

“Next 12 months, I’m truly psyched to use extra segmentation and personalization to go on our results,” she says. “There’s so much untapped option and I can’t wait to travel even more immediate revenue.”