The brand name
Negative Elster is a modest Saxon city in Germany, around the Czech border, recognized for its tranquil recreation parts, which include a substantial spa and several salt swimming pools. The wellness space extends more than 10,500 sq. meters and is linked to the Lodge König Albert via a connecting corridor, which permits visitors to stroll back again and forth in bathrobes among the two structures.
The Resort König Albert opened in March 2016 and is just one of the greatest motels in the Saxony region. The hotel has 108 rooms in three unique types and three conference rooms for up to 120 persons.
The obstacle
As a new resort, just one of the owner’s priorities was to get the marketing and advertising channels up and working. To start off, the hotel’s internet marketing group labored with a horizontal solution for tiny corporations to send out out newsletters, but the platform didn’t supply innovative tracking and the group couldn’t track final results. Fortuitously, the standard manager received an email about Revinate Promoting and resolved to take a closer seem.
The resolution
Nowadays, a person calendar year following the launch of Revinate, the resort not only has innovative equipment for campaign management and reporting but has also generated product sales of in excess of € 400,000 via e-mail marketing and advertising.
Lucia Selbert manages e-mail marketing and advertising for the lodge and is the principal user of Revinate. Immediately after the deal was signed and the integration with the PMS was concluded, Lucia and the receptionist traveled to Amsterdam to meet up with with the group for a 1: 1 education session. She suggests: “It was so pleasant to have the possibility to get to know the staff and get began on the ideal foot. The resolution was unbelievably intuitive and straightforward to use from the get started.”
The results
Lucia ongoing her education in Munich when Revinate offered e-mail advertising and marketing certification. She handed with flying shades and brought her new awareness back to the lodge. Today, Lucia has expanded the database from 20,000 individuals to extra than 34,000 and created hundreds of countless numbers of euros in gross sales. Thanks to Revinate’s segmentation capabilities, the resort can get back again OTA bookers and have interaction friends at each phase of their remain.
Lucia’s email campaigns often outperform marketplace benchmarks. An stop-of-12 months publication received an open up charge of 34% and a click on fee of 6.8%. She suggests, “Just getting able to know actual-time email general performance is a substantial gain. I can at last share my outcomes with the GM and division heads, so we know exactly where to focus and where by we see success.”
Lucia appreciates the partnership with Revinate and claims, “I am so grateful that we have located such a responsive lover in Revinate. Not like other solutions we use, Revinate values our comments and does anything to support us be successful. I appear forward to learning and escalating with them.”
In the meantime, The Hotel König Albert has also carried out Revinate Guest Suggestions and is starting to efficiently combine overview management into day-to-day operations.
