With over three decades of experience, David Bartenwerfer has made a remarkable impact on leading organizations, including The Boston Consulting Group, Charles Schwab, Verizon, Genesys Technologies, Yahoo!, eBay, Webvan Group, and the US Department of Defense.
His vast expertise in strategy, technology, product management, and operations has played a pivotal role in shaping these organizations and steering them toward success.
Bartenwerfer’s academic achievements include an MBA from Stanford University and a BS in Systems Engineering with high distinction from the University of Virginia. He also minored in applied mathematics and economics, further enhancing his analytical acumen.
Straight out of college, David Bartenwerfer began his career with a defense contractor, acquiring Top Secret clearance and developing analytical tools to design defense systems. His contributions included quantifying risks in cost-benefit estimates for major IT initiatives and building systems to enable joint operations across military disciplines.
While working within the defense community, he managed operations for $70 million projects, overseeing budgets, forecasts, and analytics for over 20 sub-projects. His exceptional work consistently received high praise from Department of Defense auditors.
His professional journey began as a finance and operations manager at SRA International in the early 1990s. After earning his MBA, he joined The Boston Consulting Group, laying the foundation for his illustrious career.
Industry Leader and Trailblazer
Following his time at The Boston Consulting Group, Bartenwerfer’s career flourished as he assumed executive roles in leading corporations nationwide.
In 2006, he founded Quantum Consulting and Technology in San Francisco, showcasing his entrepreneurial spirit. Under his leadership, the firm has helped organizations implement innovative quantitative methods and strategic thinking to drive profitability, achieve a sustainable competitive edge, and enhance operational intelligence.
In 2021, he co-founded REALbasis Inc., a pioneering real estate asset management firm. As Chief Technology Officer, Bartenwerfer leverages advanced quantitative methods to help investors achieve above-market returns by identifying lucrative markets and high-performing real estate assets.
QuantumCT empowers product and marketing organizations by utilizing economic and financial modeling. Through customizable algorithms and technology, the firm delivers actionable insights to optimize ROI and drive impactful results.
Bartenwerfer’s work extends to professional sports franchises and a regional sports network, where he crafted analytical frameworks to quantify synergies in conglomerates.
Launching REALbasis Inc.
Bartenwerfer’s entrepreneurial journey continued with the creation of REALbasis Inc. in 2021. As CTO and co-founder, he designed innovative solutions to enhance efficiency and profitability in real estate investment.
He created a series of nested algorithms to pinpoint micro-markets yielding exceptional cash flows and net operating income. By employing Monte Carlo simulations, he surpassed traditional value analysis to assess project risks comprehensively.
These advancements demonstrate his commitment to innovation and continuous improvement within the investment sector.
Strategic Leadership and Innovation
Recognized for his ability to lead cross-functional teams, Bartenwerfer combines collaborative management with creative problem-solving. His expertise in advanced analytics and strategic planning has earned him a reputation as a forward-thinking leader.
Notably, he developed multivariate regression models for residential real estate pricing predictions and simulation models for assessing project risks. His work in software architecture highlights his technological ingenuity.
Bartenwerfer’s thought leadership in marketing ROI and technology investment has profoundly influenced the industry. His articles on analytics-driven business strategy inspire peers and offer fresh insights into complex challenges.
Exploring Risks in IT Projects
In his publication, “Why IT Projects Are Riskier Than Planned and What to Do About It,” Bartenwerfer addresses the need for more comprehensive technology investment processes.
“Technology investment is critical,” he writes, emphasizing the transformative potential of successful investments and the devastating consequences of failures. He advocates for moving beyond traditional ROI analysis to adopt a robust framework that uncovers hidden risks and profits while fostering organizational clarity.
Insights on Marketing ROI
In his four-part series, “Marketing ROI 2.0,” Bartenwerfer explores the complexities of marketing in the digital age. In the article “Why Marketing ROI Is So Important,” he discusses how new channels like social media and search engines have reshaped consumer interactions, necessitating a reevaluation of resource allocation.
He highlights the challenges of proving ROI in marketing, where interdependent efforts require careful measurement and scrutiny. “Marketers spend a lot—global spending on media is expected to reach $2.1 trillion in 2019,” he notes, emphasizing the need for rigorous ROI calculations to justify marketing expenditures.
By adopting holistic ROI approaches and aligning metrics with organizational goals, marketing teams can optimize resources and enhance credibility within their organizations.
Shaping the Future of Business and Technology
From his early contributions at SRA International to his impactful roles in major corporations and the founding of Quantum Consulting, Bartenwerfer’s career epitomizes innovation and strategic execution.
His ventures, including groundbreaking projects in sports and real estate, highlight his versatility and dedication to excellence. Bartenwerfer’s forward-thinking approach and commitment to analytics-driven strategies continue to guide organizations toward sustainable growth and competitive success.
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