May 23, 2024


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Proactive Communication is Key To Great Guest Experiences

Proactive Communication is Key To Great Guest Experiences

Responding to guests’ requests and desires is at the heart of hospitality. Nevertheless, a reactive approach doesn’t minimize it any longer. A lot of hoteliers are now embracing a much more proactive solution to their guest engagement strategies. In this article down below, we define distinct methods proactive communication can elevate your service.


Pre-stay Visitor Communication Sets the Right Anticipations


Picture, you’re a guest and you just booked an enhance to your area hoping to love access to an distinctive lounge that will come with awesome extras. You get there at the entrance desk of the hotel to verify in… and they inform you that the unique lounge (along with the awesome extras) is quickly closed because of to renovations. You are by now let down and your remain has not even begun still.

What the hotel could have finished listed here was to proactively access out to their future friends in advance of arrival to established the proper expectations. Permit upcoming friends know that the exceptional lounge is briefly closed via an enlightening pre-remain e mail, WhatsApp, or SMS. A lot of qualities see them selves as obligated to limit some of their sources and visitors can be really understanding… if they know beforehand and can alter their anticipations.


Allow for the Visitor to Push Their Journey


As a guest arriving at a resort, all you want to do is receive your key and get started with your stay: regardless of whether it’s to do enterprise, get started checking out the city, or lie by the pool all working day. Nonetheless, generally when you get there at the hotel, you are greeted by a queue to look at in.

As occupancy is soaring yet again, team have their hands comprehensive to attempt to supply great and individualized ordeals to each visitor. However, some of the transactional interactions can be taken off their plate, so team can offer with far more meaningful tasks. Automate proactive interaction to notify friends by means of a message or electronic mail of how they can travel their journey by using digital check-in and look at-out, how to buy their foodstuff on line, or share any personalized offers to assist them personalize their keep.


Test In Making use of Automatic Guest Communication When Guests Are Even now on Web-site


Let us continue on with the previous case in point: you just bought upset and when you go to your place, you see your home doesn’t have the attractive sea watch quite a few raved about but appears to be out on the street. Nonetheless a different disappointment!

In this situation, lots of attendees wouldn’t go to reception and complain about it but complain about it afterward in a evaluate or in their study. Automate the process to mail out a information examining in on your guest’s remain and ensure a situation is produced once an concern or criticism is flagged. Know about your issues although the guest is nonetheless on the assets, so you have time to repair them ahead of they test out.


At the time the Visitor Leaves, the Journey Is not Over


Once more, spot you in the sneakers of the guest who didn’t obtain obtain to their exceptional lounge. You leave the lodge a little bit dissatisfied about not possessing enjoyed the awesome extras that had been promised to you.

Instead of ready for them to share their disappointment online with anyone else, you can proactively request them to share their opinions by sending out a write-up-study and performing on that suggestions. Respond to your unhappy company and display them you will take their comments into account and prevent them speaking their complaints on additional public message boards. A very good and truthful administration response can transform about negative encounters and maximize loyalty.

Automating your proactive interaction makes it possible for you to streamline your system across the lodge business. A proactive approach lets you to maximize your chance as a manufacturer to make great guest experiences at just about every stage of the visitor journey.


Do you want to know extra about how to automate proactive interaction?

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