InterContinental Grand Stanford Hong Kong achieves email open rates that are double the industry average

The brand name

In excess of a year in the past, InterContinental Grand Stanford Hong Kong started doing the job with Revinate Advertising and marketing. The group was thrilled about the chance to combine their e mail promoting with their PMS, Opera, letting them to effortlessly automate visitor communications and drive revenue by way of upsell provides.

The problem

Digital internet marketing supervisor Nicole Chan understood that driving the greatest open up charges required knowledge what communications friends wanted to get. So she utilized Revinate Marketing’s Desire Assortment characteristic to locate out what delivers had been most intriguing to her previous company. Minimal did she know that a yr later on, this knowledge would be used as just one of the key channels to generate reserving all through the most difficult period of time in the hotel’s heritage.

In February, 2020, Hong Kong shut its borders to international vacationers due to Covid-19. All non-Hong Kong residents arriving by air from any site other than mainland China, Macau, and Taiwan were being denied entry. Hong Kong, once a bustling vacationer place with 81,000 rooms, was now missing intercontinental travelers.

The solution

Nicole states, “It’s a really hard time for absolutely everyone in hospitality, but I’m more grateful than ever that I have Revinate. So a lot of our promoting system is automated so even with less assets we’re capable to assure our friends have a terrific, regular expertise, from scheduling, all the way by means of the remain.”

Nicole also observed that the function that she did to accumulate visitor choices all over provides was the ticket to driving direct bookings during Covid-19. She describes, “We are now sending 3 to four staycation provides just about every 7 days to remarkably segmented audiences. Our open up fees are double the industry ordinary for the reason that I know precisely the provides that our company want to obtain and we make absolutely sure that we target the proper friends with the right offer. This strategy has enabled us to continue on to travel bookings with nearby company.”

The outcomes

Additionally, Nicole takes advantage of Revinate Marketing’s upsell function to push ancillary revenue right before the attendees look at in by featuring eating offers or home upgrades. Given that Revinate and Opera are fully built-in, there’s no guide data entry or rekeying, which is crucial with restricted staff.

Whilst there are couple of silver linings around Covid-19, Nicole is thankful for the partnership with Revinate. She claims, “I can’t picture what this 12 months would have looked like with no Revinate. The potential to push immediate regional bookings in an automated fashion was our conserving grace this year. We couldn’t have done that with out Revinate.”