June 2, 2023


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Exclusive: West Hotel Sydney taps into demand for 'Instagrammable' experiences

Exclusive: West Hotel Sydney taps into demand for ‘Instagrammable’ experiences

West Resort Sydney, aspect of the Curio Assortment by Hilton, has launched its 1st Christmas-themed rooms in a bid to deliver a one of a kind festive practical experience for visitors.

The two rooms, developed in partnership with Electrical Confetti, transportation guests to a Christmas wonderland.

“When you wander into the area, you will come across ground-to-ceiling glitter wallpaper, lifetime-measurement nutcrackers, big candle bedside laps, tinsel and of class, Santa himself,” Lodge Manager, Nathan Kengike, informed HM.

“To make certain your Instagram feed is as festive as attainable, there are Christmas neon signals all over the partitions. A festive deal with is also waiting around for company in the rooms.

Kengike said the strategy stemmed from a legitimate love of Xmas, and a motivation to captivate company.

“At West Lodge we seriously adore Xmas and required to embrace it, just like Sydney does, in all its glory,” he mentioned.  

“This yr, we really required to do a little something different. Xmas is a time of providing – and by that, we want to give our attendees the finest working experience they can get at our resort.

“It’s a little something we’ve in no way completed right before at West Hotel, and we are truly delighted with the final result.”

By making a enjoyment festive giving, Kengike is hopeful guests will produce a excitement about the rooms on social media and eventually push bookings.

“Our final target is to develop a pleasurable, festive house in which our friends can truly get into the Xmas spirit,” he said.

“We also want to create buzz on our social channels and across media – producing motives for some of our faithful company to appear back again, or an individual new to reserve a continue to be.

“It’s so essential – recognizing how significantly our attendees share on the web and how the shareability/Instagram-skill impacts conclusion-generating. This was a critical variable when producing the rooms – they’re bright, colourful, and 100% Instagrammable.”

Kengike there is raising desire from friends for distinctive expertise – not just for Christmas

“Our visitors are searching for out-of-the-box encounters – especially in this new normal,” he advised HM.

“There is a serious need to assume in another way and supply different experiences.”

West Resort also has an future collaboration with its features brand, Mr Smith, in the performs.

“We have produced an thrilling in-area knowledge with the products,” he explained.

“This will start in early December and the deal involves a whole-dimensions gift set and other hair-treatment products.”