Calif. destination that paid people to visit has a new promo

California’s Santa Maria Valley produced news headlines previous year with its “stimulus bundle” that lured tourists with $100 Visa reward cards.

This calendar year, the location established amid ranchland on the Central Coastline is at it once again with yet another notice-grabbing general public relations campaign  identified as the “conquer inflation trip” — an endeavor to entice in individuals who assumed they could not manage to vacation amid skyrocketing inflation. 

Sorry, there is no no cost funds this time. This offer doesn’t even occur with a discount code or exclusive promo code. 

The Santa Maria Valley Chamber of Commerce and Site visitors Bureau is simply just flaunting its inexpensive costs — that it statements are decrease than individuals in greater-acknowledged journey spots these kinds of as the Napa Valley. 


“We’ve usually positioned ourselves as the affordable Central Coastline getaway, and I think which is extremely evident when you compare rates across the board with some of our neighboring locations,” stated Jennifer Harrison, tourism director for the chamber of commerce. “We started off conversing about the inflation challenge and increasing gas costs and we believed it was time to definitely set it out there and permit individuals know that they can even now entry the Central Coastline and not invest a good deal of cash.”

The chamber took a seem at the common price of hotel eating and wine tasting in Santa Maria and in comparison it to the expense in Paso Robles, Napa and Pismo Beach front. You can see what its research observed in the graphic below and come across additional specifics about the methodology at SantaMariaValley.com.

The Santa Maria Valley Chamber of Commerce and Readers Bureau pulled lodge cost comparisons from Tripadvisor in early May well for the weekend of June 24 to 26, 2022.

Santa Maria Valley

SFGATE did its individual look for for hotel rooms in the Santa Maria Valley available in August and observed numerous alternatives, which includes a Ideal Western In addition with a pool and the Historic Santa Maria Inn, with price ranges around $140 to $150 a night for the duration of the 7 days and $220 to $230 on weekends.

The Hitching Post in Casmalia is housed in a 100-year-old building. 

The Hitching Put up in Casmalia is housed in a 100-yr-previous creating. 

Santa Maria Valley

About 260 miles south of San Francisco, the Santa Maria Valley sits in a rural landscape dotted with ranches, farms and little towns these kinds of as Santa Maria, Orcutt and Casmalia. These towns have a cowboy taste and are lined with antique merchants and dining places.

Harrison stated wineries, hiking trails, wildlife preserves and steak residences are all a attract. Sunset journal has referred to as Santa Maria’s barbecue the very best in the Western United States. The space has its individual way of preparing tri-suggestion by seasoning it with black pepper, salt and garlic prior to gradual-cooking about an open fire of branches from regional indigenous oak trees.

To sample this fashion of cooking, Harrison suggested the Hitching Put up, a 70-calendar year-old institution housed in a 100-yr-outdated constructing. “We of class have good Mexican dining establishments like Maya, which is nearer to downtown Santa Maria, and then certainly Trattoria Uliveto [in Orcutt] has come to be a big strike between persons who actually favored that elevated Italian delicacies. And the Pizzeria Bello Forno [in Orcutt] is a truly nice pizza eatery. And then of class, the Considerably Western Tavern [in Orcutt] really set Santa Maria Valley idea on the map and they’re currently hunting at an arcade as effectively.”

There are more than 7,500 acres of vineyards in the Santa Maria Valley, the Central Coast’s initially official American Viticultural Region. “We really do have a really wonderful wine area that’s quite comparable to our opponents,” Harrison explained. “And I assume it truly is untapped and starting off to make an influence in the white room. And then, of class, we have our aged city Santa Maria, which is just an up-and-coming attractive minimal community of tiny eating places and dining ordeals and antiquing. It is just  a terrific way to get away from the big city, or get absent from additional of the congested regions and discover a minor little bit of what California has to present in a condensed place.”