AirAsia not just airline, but digital journey & lifestyle corporation

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An employee stands at the rear of an AirAsia Group Bhd. counter at Kuala Lumpur Global Airport (KLIA) in Sepang, Selangor, Malaysia. – AirAsia Team Bhd claims it has remodeled into a main all-in-just one Asean digital travel and lifestyle super app, selling not just its very own flight tickets but also individuals of other airways. – Bloomberg pic

KUALA LUMPUR: AirAsia Team Bhd states it has reworked into a major all-in-1 Asean digital journey and lifestyle super application, promoting not just its possess flight tickets but also people of other airlines.

“When we initially commenced off as a reduced cost provider, quite a few have been in doubt of our prospective buyers and becoming an underdog in a market place dominated by legacy airways produced it all the far more difficult,” executive chairman Datuk Kamarudin Meranun stated in a statement on its 19th anniversary today.

“Almost two a long time on, we not only proved our critics wrong we are now connecting more than 160 destinations across Asia and the Pacific, bringing the people of Asean even nearer together. With airline operations in four of Asean’s major economies and strategies for extra, no other provider can be a lot more Asean than us,” he included.

He mentioned AirAsia experienced played a essential part in advertising and marketing integration in between the west and east Malaysia by supplying connectivity to the men and women, and starting to be the initial airline to connect the country to the the moment overlooked metropolitan areas of Macau and Bandung, just to title a handful of.

“Not to mention currently being the to start with airline to have female pilots in the country, therefore recognising women’s contributions and achievements in aviation.

“Most importantly, we have created a robust foundation for a sustainable potential for our airline and digital enterprises to not only endure, but occur out a lot more strong and resilient than ever before,” he stated.

Kamarudin claimed what AirAsia experienced finished in excess of new instances to flip the business enterprise all-around in the complicated times was testomony to the commitment of its hardworking Allstars and responses from more than 600 million friends who had flown with it.

Group chief govt officer Tan Sri Tony Fernandes said there was an equivalent quantity of pessimism to the group’s digital transformation.

Nonetheless the group had crystal clear and deep knowing of value, its shoppers and the technological know-how alone, and its perseverance toward producing it take place.

“We are young, we have wonderful brains that create excellent tips, and we will undoubtedly arrive again much better and more powerful post-Covid-19.

“Even though there’s a glitch – and Covid-19 is a glitch – this is not the close but a new beginning. AirAsia will be a in no way ending tale that only gets greater and superior. We will preserve on growing to be the ideal in the planet this is genuinely the time to restart, refresh and rebuild,” he said.

Fernandes explained these days was AirAsia’s 19th anniversary and the airasia.com was happy to be the primary journey and life style super app in Asean.

It caters to 17 million regular monthly lively buyers and escalating, giving shoppers the benefit of getting anything at all and almost everything connected to vacation and day-to-day life like meals and contemporary deliver all on the a single system.

“The travel downtime brought about by the pandemic more than the earlier months has without a doubt specified us a fantastic opportunity to accelerate our electronic transformation.

“Apart from airasia.com for journey-relevant products and solutions and services, we also have e-commerce (airasia store, airasia food items and airasia refreshing), Teleport (logistics), Santan (Asean quickly foods chain), BigPay and Big Benefits (fintech), as effectively as the Muslim-centric products and services platform Ikhlas,” he reported.

To commemorate its 19th anniversary, AirAsia has nowadays released AirAsia Museum, an on-line archive of photos, files and publications related to the historical past of the business considering that its early days from pre-2001 up to 2020.

The digital museum normally takes people as a result of key milestones in airasia’s electronic journey that started out from the outset in 2002, when it turned the initially airline in Asia to go ticketless by way of direct on line bookings.

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